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Shaadi Review 2022

Shaadi Review 2022
About Site
Active Audience 93%
Quality Matches 76%
Popular Age 21-35
Profiles 3 350 000
Reply Rate 84%
Ease of Use 8.3
Popularity 8.1
Fraud Very Rarely
Registration Free
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Pros and Cons

  • The site enjoys quite a huge membership base
  • Smart search feature with over 24 filters
  • Extensive matchmaking schematics
  • The strict registration process that weeds out scammers
  • Simple and user-friendly interface
  • Unconditional 100% money-back guarantee
  • Too many advertisements, even on premium subscription accounts
  • Only serves heterosexual matrimonies
  • Long sign-up process
  • The pool of fake profiles
  • Communication features are hidden behind a paywall

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Before the age of the Internet, finding the right partner to marry was notoriously tricky. However, with the invention of the world wide web, many matchmaking platforms have been unveiled, easing the dating process. In fact, thanks to the internet, you can find your future partner online quickly. Yes, your soulmate could be just a click away!

One of the prominent sites offering matrimonial matchmaking services is Shaadi.com that was founded in 1996. Since its inception, the platform has helped millions of individuals to find their life partner. Shaadi claims to have connected over 5 million people to their soulmates, which is quite a considerable fete.

Even though it targets Indian singles, the Shaadi platform provides premium matrimonial services to a global audience. It has patrons from India, Singapore, Canada, Australia, the USA, and the UK. It currently hosts more than 20 million users and receives 65,000 active logins weekly. There is no doubt that the platform has curved quite a big market size in the dating industry for itself.

What makes this platform popular with daters, is the fact that it has earned many awards for providing exemplary matchmaking services. Some of the accolades include the Most Trusted and People’s Choice.

Shaadi services are not limited to just matchmaking, but it also provides dedicated professional relationship advisors to members who need them.

So, is Shaadi the way of finding a life partner? Read our full review to find out!

Shaadi Review 2020: Is This The Way Of Finding A Life Partner?

The Way Shaadi Works

Shaadi dating site is designed to help Indian singles to find their soulmates to date and marry. With over 20 million users, the platform has grown to become one of India’s best-known matrimonial brands.

The platform is designed to cater to heterosexual singles. It does not have options for homosexual or bisexual singles, and this could be because of religious reasons.

Single men can find potential women to date, and women can find potential men to date. The end goal of these matchmaking services is marriage; therefore, if you are only interested in casual hookups, Shaadi isn’t the right place for you.

What makes this platform to stand out amongst the many online dating services is the seriousness it shows in its matrimonial matchmaking services. It has set up 150 centers in India’s 87 cities, where family members of a user can access his/her account to review potential matches to identify the best one to marry.

Furthermore, the platform has a website that is easy to use and navigate. This makes the platform attractive to many singles who wouldn’t want to struggle with site navigation.

Once you identify the right person to date, you can contact them either by sending a personal message or e-mail. It is worth noting that communication can only be initiated on a premium account. This feature is not available for basic accounts.

Shaadi Sign-Up & Login Process

Shaadi platform has one of the strictest registration processes in the online dating industry. The sign-up process is not complicated, although it is time-consuming. To complete the registration process takes approximately 10-15 minutes. As such, it takes way longer than most other platforms.

During registration, the platform collects personal information such as your location, educational background, race, physique, career, and annual income, residency, faith, and lifestyle. Also, you’ll be required to provide a short description of yourself. However, there is a tool that can quickly generate a short paragraph for you based on the information you’ve provided.

Interestingly, Shaadi allows you to create a profile for someone else, such as a family member. This can help you find potential matches for your brother, sister, or even your unmarried uncle/aunt. However, this feature can be misused to create a pool of fake profiles, and this can be a problem for users.

Once you fill out all the fields, you’ll be required to generate a one-time pin that is sent to your phone number—after this, you’ll be required to submit legal documents to prove your identity. Once this is completed, you’ll be allowed to connect all your social media accounts, as well as upload photos. However, your photos won’t be accessible to the public until Shaadi completes profile verification.

Even though the registration process is strict and long compared to other dating platforms, it is one way that Shaadi ensures safety for all its users. Furthermore, the information you provide during registration enables Shaadi to shortlist potential matches based on more than 24 criteria.

Shaadi Sign-Up & Login Process

Profile Interface

Shaadi has quality profiles.

The platform has highly detailed profiles for its users, thanks to the extensive and thorough sign-up process. The advantage of having highly detailed profiles is the fact that it allows users to analyze individual accounts to select only those that have interests/qualities that match their desires.

From member profiles, you can view data about their age, physique, annual income and career, location, educational background, faith, and their astrological signs. All these details can be seen by everyone, including those with basic accounts. However, contact information is not shown to anyone.

Shaadi has also made it easy for you to identify fake accounts. The platform provides verification icons on all profiles that have been verified. Therefore, you can quickly check if the profile is legit by looking for the verification icon. If you suspect that an account is not legit, you can report it to the Shaadi customer care team to take action accordingly.

How Do Communication & Matching Work?

Finding your soulmate on Shaadi depends on the information you provided during registration. The Smart Finding, your soulmate on Shaadi, depends on the information you provided during registration.

The Smart Search feature uses more than 24 criteria to identify potential matches. Information such as your location, astrology sign, family values, profession, caste, and physique, among others, are put into consideration when shortlisting the possible matches for your profile.

You can also conduct a quick search using filters such as age, marital status, location, and even religious orientation. You can also make use of the Keyword Search feature that lets you filter member profiles using keywords. All the profiles you come across that interest you, the platform allows you to save and mark them as favorites. This list you’ll be able to review later.

Shaadi encourages family members to review potential matches to identify the best possible match to communicate with. There are various Shaadi centers where family members can gain access to a user’s account to see the shortlisted profiles. This way, they can help the user to make decisions on which potential matches to contact, and possibly marry eventually.

The communication features on Shaadi is actually of similar standard as most dating platforms online. You can send personal instant messages and e-mail-mail to show interest in other users. The unique aspect of Shaadi is that you have the option to send messages anonymously.

However, communication options are hidden behind a paywall. This means that only members with a paid membership can initiate contact and communication. Free accounts cannot initiate communication with other users, but they can respond to messages sent to them by premium accounts.

How Do Communication & Matching Work?

JDate Members Structure and Activities

Shaadi is one of the most popular matrimonial matchmaking platforms online. It has over 20 million users and receives 65,000 active logins every week. Even though the site was designed for singles in India, it has a global reach with members from the US, the UK, Australia, Germany, France, Canada, and Singapore. To better understand the member structure and activities of its users, let’s subdivide the members into the below categories:

  • Age
  • Sexual Orientation
  • Race and Ethnicity
  • Religious Orientation

Users Age

The platform serves individuals who are interested in a long-term relationship that will end in marriage. It is therefore not unusual to see that majority of its users are between the ages of 25-40 years, which is the ripe age for marriage.

Furthermore, the platform has more male users than female. Male profiles take up 75% of all profiles, with the other 25% belonging to women. This gender proportion indicates that the platform could be ideal for women since the number of male profiles is bigger than that of women.

Overall, anyone looking to find a potential mate for marriage will have an easy time on this platform. The members are within the age that is appropriate for marriage and are ready to settle down with whoever matches their preferences and desires.

Sexual Preferences

The platform only allows for heterosexual matrimonies.

Shaadi dating platform provides matrimonial matchmaking services to men and women who are looking for marriage partners. However, its matchmaking services are limited only to heterosexual connections. A man will find the right woman, and a woman will find the right man to start a serious relationship with.

It does not provide homosexual or bisexual matches, and this could be attributed to religious reasons. Therefore, if you are gay and want a partner for marriage, or if you are a lesbian in search of a woman to marry, Shaadi isn’t the right place for you. However, if you’re interested in finding your soulmate for a long-term heterosexual relationship, then this platform could be ideal for your dating needs.

Sexual Preferences

Race and Ethnicity Info

The platform is focused on facilitating Indian singles to find, meet, and marry their soulmates.

Shaadi is keen to match marriage partners according to their ethnicity. There are fields you have to fill in, including your mother tongue, caste, sub-caste, and family values. These are important aspects as they play a critical role in matching users to potential marriage partners.

While it is intended for Indian singles, it has a global reach that guarantees the presence of virtually all races and ethnicity. The fact that it has a vast member base in Australia, the US, and the UK, means you are likely to find diversity in as far as race and ethnicity is concerned.

Religious Views

Shaadi allows you to filter member profiles according to their community type, with options like Hindu, Christian, Muslim, Sikh, Jain, Jewish, Parsi, Buddhist, and much more. This implies that its member base comprises a salad bowl of religious orientation. As such, you are likely to meet many members from various religious backgrounds, and if they match your interests and desires, you can initiate contact with them.

Shaadi Dating Website Features

Shaadi matrimonial matchmaking service goes the extra mile to ensure quality matches and fantastic user experiences on the platform. Among the special features that are not common in many dating platforms but are available on Shaadi include:

  • Smart Search: this feature uses over 24 criteria to identify the right profiles to match you with. The requirements include even sensitive information such as a person’s income, profession, lifestyle, as well as educational background, and much more.
  • Blogs and Videos: there is a section where individuals with successful marriage hookups can post their stories and share their testimonies. This section also includes content on how-to and special news, which help improve the user experience while searching for their soulmates.
  • Recent Visitors: this feature lets you view who viewed your profile. These profiles can end up being potential matches if you happen to fancy them.
  • Select Shaadi: this feature avails additional services such as access to dedicated professional relationship advisors at an extra cost.
Shaadi Dating Website Features

Shaadi Safety & Security

When it comes to safety and security on Shaadi, the platform goes the extra mile to rid the system of fake profiles. The registration process is quite strict and thorough, and it is followed by verification.

Profiles with verification icons are legit, and this is clear to any user who is browsing through the member profiles. You can easily spot the fake profiles, and they usually don’t have verification icons. Furthermore, users can report fake profiles to customer care for further action.

The strict and thorough profile creation process helps the platform to get rid of scammers and fake profiles, which then provides a safe environment for legit users to find quality matches for long-term relationships.

Is Shaadi A Legit or Scam Service?

The platform has been in operation for more than a decade, providing matrimonial matchmaking services to millions of users.

In fact, more than 5 million successful marriages were arranged on the platform. There are blogs on the website that contain testimonials of people who met their soulmates on Shaadi. Furthermore, the platform offers an unconditional 100% money-back guarantee.

If you consider all these, it shows that Shaadi is a legit service and not a scam.

Shaadi Subscription Types and Price

There are two subscription types, and these include free membership and paid membership. Let’s look at them in detail, shall we?

Free Membership

With a free membership, you are not required to pay anything. However, you will not enjoy the full functionality of the platform. With a free membership, you’ll be able to do the following:

  • You can browse through the members’ profiles and view their photos
  • You can edit your profile information
  • You can show interest in other members
  • You can access the blog and video content published by other users on Shaadi.com

However, you won’t be able to initiate communication with other members on the platform. Additionally, you won’t be able to write personal messages to those members you fancy. These communication features are only available to premium membership.

Premium membership gives you access to the full functionality of the platform. You’ll be able to do the following:

  • View contact information of other members
  • View hidden photos of other members
  • Rank top in search results
  • Initiate chats with other members
  • Enjoy premium assistance
  • Get access to dedicated professional relationship advisor

There are five categories for Premium membership, and they include:

  • Gold: costs $32.33/Month and is billed for three months at a total price of $97
  • Gold Plus: costs 39.67/Month and is billed for three months at a total price of $119
  • Diamond: costs $24.50/Month and is billed for six months at a total price of $147
  • Diamond Plus: costs $31.17/Month and is billed for six months at a total price of $187
  • Platinum Plus: costs $22.42/Month and is billed annually (12 months) at a total price of $269
Paid Membership

Shaadi’s Website Design and Usability

The design of the website facilitates great user experience as it is simple and easy to use. Also, its integral functions are text-based, which solves problems of slow internet. The organization of the site gives it a smooth flow, enabling you to navigate from one place to another without any difficulty.

The only noticeable flaw is the number of advertisements from sponsors. Most sites remove advertisements from premium member accounts. Shaadi does not remove the banner advertisements even for users with a paid subscription.

Overall, the website design and usability is excellent for an amazing user experience.

Mobile Application

Shaadi has a mobile app with a sleek and simple design. It is also easy to use, and it comes with a swiping feature that you use to browse the different member profiles.

The advantage of this mobile app is that it allows you to chat with your matches while on the go, but this is only available to users with a premium membership. The unique feature of this mobile app is the “Surprise Me” feature that is triggered by shaking the mobile device. This feature presents match recommendations, making it easy for you to identify potential soulmates. The app is available on both Google Play (Android) and App Store (iOS).

Contact Information

Company: People Interactive (I) Pvt. Ltd

Address: 2B (2) II Ground Floor, Film Center Building, 68 Tardeo Road, Mumbai – 400 034, India.

Phone: 022 43517007 OR +91-7862889999 (Available only in India)

E-mail: N/A

Contact Information

Shaadi Review Conclusion

Shaadi is not for casual hookups. Rather, it is for serious long-term relationships that will end up in marriage. If a committed relationship is what you are interested in, then the Shaadi platform is an ideal place for you. However, you will need to buy a premium membership to allow you to use communication features. If you have the money for a premium subscription, register today to get a taste of Shaadi matrimonial matchmaking service.

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